Privacy Policy

At Business By Funnel LLC ("we," "us," "our," or the "Company"), available at businessbyfunnel.com, protecting your privacy and securing your personal information is one of our highest priorities. This Privacy Policy outlines how we collect, store, process, share, and protect your data when you navigate our website, purchase our sales funnel development services, fill out our lead forms, or interact with our marketing systems.

Please review this document carefully to understand our practices regarding your personal data. By accessing our site or utilizing our services, you consent to the practices described in this policy.

Section 1: Information We Collect

We gather various types of information to provide, maintain, and optimize our sales funnel building services and client experiences.

A. Personal Information Provided directly by You:

Contact Data: Full name, business email address, personal phone number, company name, website URL, and physical business address.

Account & Onboarding Data: Access credentials (usernames and passwords) to third-party tools (e.g., ClickFunnels, GoHighLevel, Stripe, Domain Registrars) provided explicitly by you to enable us to complete your funnel build.

Billing Information: Credit card details, billing addresses, tax IDs, and bank account details (processed securely via PCI-compliant third-party payment gateways like Stripe or PayPal; we do not store raw card numbers on our local servers).

Communication Data: Messages, strategic intake form submissions, project notes, feedback, and recorded audio/video calls (e.g., Zoom strategy calls) conducted for onboarding or project consulting.

B. Information Collected Automatically (Usage Data & Cookies):

Technical Identification Data: IP address, browser type, operating system, device hardware details, language preferences, and geographical location (city/country level).

Behavioral Analytics: Referral source, pages viewed, time spent on individual pages, click-through paths, heatmaps, scroll depth, exit pages, and timestamp data.

Tracking Technologies: Cookies, tracking pixels, local storage, and web beacons deployed via Google Analytics, Meta Pixel, and other analytical engines to track advertising conversion performance.

Section 2: How We Use Your Information

We utilize the data we collect for legitimate business purposes, including:

Service Delivery & Production: To design, draft, code, and deploy your custom sales funnels, email autoresponders, payment gateways, and CRM workflows.

Client Communication: To send project status updates, schedule strategy sessions, answer customer service inquiries, deliver invoices, and issue service notices.

Personalized Marketing: To send promotional newsletters, tailored marketing offers, case studies, and educational content (you can opt out at any time).

Website Optimization: To analyze user behavior, test layout variations, resolve technical bugs, improve website load times, and enhance user experience across all devices.

Legal Compliance & Security: To prevent fraudulent activity, verify user identity, enforce our Terms of Service, collect debts, and comply with state, national, and international laws.

Section 3: Legal Basis for Data Processing (GDPR Compliance) If you reside within the European Economic Area (EEA) or UK, our legal basis for collecting and processing your personal data depends on the specific context:

Contractual Necessity: Processing is required to perform our contractual obligations under our client agreement (e.g., building your funnel).

Legitimate Interests: Processing is necessary for our business interests, such as improving our services, securing our network, and marketing our solutions.

Consent: You have given explicit consent to receive marketing communications or participate in strategy calls.

Legal Obligations: To comply with tax laws, financial auditing, and court orders.

Section 4: Sharing & Disclosure of Information

We never sell, rent, lease, or trade your personal or business data to third-party data brokers. We disclose data only to trusted entities under strict operational conditions:

Third-Party Service Providers: We share necessary operational data with verified vendors who perform infrastructure tasks on our behalf (e.g., cloud hosting providers, email delivery platforms, payment processors, project management software). These providers are legally bound to protect your data.

Business Platform Integrations: To construct your sales funnel, our engineering team may connect your accounts directly with third-party software (e.g., Zapier, ActiveCampaign, GoHighLevel, Stripe) as specified in your project scope.

Legal Enforcement: We may disclose your information if required by law, court orders, subpoenas, or to defend our legal rights, property, or safety.

Business Transfers: In the event of a merger, acquisition, restructuring, or asset sale, client data may be transferred to the acquiring entity under strict confidentiality agreements.

Section 5: Data Security & Storage

We employ robust physical, technical, and administrative safeguards designed to protect your personal information against unauthorized access, loss, misuse, or alteration:

Encryption: All data transmissions on our website are secured using industry-standard SSL (Secure Sockets Layer) / TLS encryption protocols.

Access Control: Access to sensitive client credentials (such as platform passwords) is strictly restricted to authorized staff members on a need-to-know basis via secure credential managers (e.g., 1Password/LastPass).

Data Retention: We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal/accounting obligations, and enforce our contracts. Once data is no longer required, it is permanently deleted or anonymized.

Section 6: Cookies & Tracking Options

You have complete control over tracking technologies:

Browser Settings: You can configure your web browser to block or reject all cookies, or notify you when a cookie is being sent. However, disabling cookies may impair certain features of our site.

Opt-Out Links: You can opt out of targeted ad tracking via the Digital Advertising Alliance or directly through Google Ads Settings and Meta Ad Preferences.

Section 7: Your Privacy Rights Depending on your region (e.g., GDPR, CCPA/CPRA), you possess specific privacy rights:

Right to Access: Request a copy of the personal data we hold about you.

Right to Rectification: Request correction of inaccurate or incomplete data.

Right to Erasure ("Right to Be Forgotten"): Request permanent deletion of your data, subject to legal compliance exemptions.

Right to Restrict or Object: Limit or object to how we process your personal data for direct marketing.

Right to Data Portability: Request transfer of your data to another service provider in a structured, machine-readable format.

To exercise any of these rights, please contact our Data Protection team at [email protected].

Section 8: Third-Party Links Our site or built funnels may contain links to third-party websites, tools, or applications. We have no control over and assume no responsibility for the privacy policies, content, or practices of any third-party websites. We encourage you to read their privacy policies separately.

Section 9: Updates to This Privacy Policy We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. Continued use of our website or services following any updates constitutes acceptance of the revised policy.

Section 10: Contact Us If you have questions, concerns, or requests regarding this Privacy Policy, please reach out to us:

Email: [email protected]

Business Hours: Monday – Friday, 9:00 AM – 5:00 PM

Mailing Address:

30 N Gould St, Ste N

Sheridan, WY 82801